Anyone who has ever watched a horror movie knows all too well the feeling of anxiety that comes with watching the characters on screen make a decision that you know will end in disaster. No matter how hard we yell at the screen warning them against opening that door or walking down that hallway we must sit back and helplessly watch as our warnings go ignored. Chevrolet decided to take that all-too-familiar moment and use it to showcase the array of advanced safety features in the 2016 Chevy Malibu and Cruze. “We continue to look for unexpected, attention grabbing ways to tell our story,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “With this trailer, we have thrown a twist into that quintessential, edge of your seat horror movie moment to highlight the comprehensive suite of available active safety technologies in our new Malibu and Cruze.”The new 60-second spot was directed by Sam Raimi who is best known for the Evil Dead Series and the original Spiderman Trilogy. In the spot we are presented with what appears to be a trailer for a new horror movie that takes place at an old haunted house. The main character is seen walking through this house while creepy things are happening all around her. Finally, in the pivotal moment at the end of the trailer she is seen walking towards a door at the end of a dark hallway with ominous sounds coming from behind it. Just as she is about to grab the handle, members from the audience shout out warnings about the danger lurking behind it and she quickly turns and walks away from the impending doom. The point of this spot is to show the convenience of being warned to danger which is what the 2016 Chevy Malibu and Cruze do thanks to their safety features and technologies. A few of these technologies include Front Pedestrian Alert, Lane Keep Assist with Lane Departure Warning, Side Blind Zone Alert with Lane Change Alert, New Forward Collision Alert with Following Distance Indicator, Rear Cross Traffic Alert, Front and Rear Park Assist, Intellibeam, Adaptive Cruise Control with Front Automatic Braking, and Automatic Parking Assist. Chevrolet will be releasing this trailer in about 2,300 theaters, playing on 14,000 screens across the country during the six months. You can see the spot below and be sure to look out for it on the big screen the next time you go to the movies.
"Chevrolet Debuts a Horror Film Inspired Trailer with a Twist." Media.gm.com. N.p., 12 Feb. 2016. Web. <http://media.gm.com/media/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2016/feb/0212-debuts.html>