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Chevy has launched a new platform called ChevySmallCars.com that will be focusing on the smaller vehicles in their lineup, specifically the Spark, Sonic, and Trax. This new platform will be geared towards targeting a younger audience that are first-time buyers since that is the demographic that generally seems to be most drawn to these smaller vehicles. The site will be filled with content that provides an engaging way to discover more about the Chevy brand. The site is broken up into four main parts Small Talk, Find Your Soulmate, Get Weird, and More Small. “The Spark, Sonic and Trax all target a younger, more socially savvy buyer,” said Steve Majoros, Chevrolet director of cars and crossovers. “When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities. By aligning these products we can be more strategic and create more engaging, shareable content that speaks directly to this audience.”The “Small Talk” sessions are hosted by Al Madrigal and Funny or Die. These sessions include three videos that each feature the Sonic, Spark, or Trax. The “Sonic Session” will include a performance by up-and-coming artists Kickstand Band which will take place inside the Sonic. The brand uses the uniqueness of the small space and its surroundings to get creative with the performance. In ”Find Your Smallmate” visitors will be able to take a short quiz and their answers will be used to determine which Chevy vehicle fits best with their personality. The “Get Weird” section allows visitors to decorate the Spark, Sonic, or Traz with fun colors and decals. The “More Small” section includes a few additional features for visitors to enjoy that all tie in with the youthful theme. You can now view all of this at ChevySmallCars.com. The brand hopes to include more additional features soon including: