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Chevrolet recently decided to take advertising to the next level by combining print and video into a revolutionary mixed magazine spread for the 2015 Chevy Colorado.  The advertisement is featured in the May issues of Popular Mechanics and Esquire magazines which will be distributed to around 10,000 monthly subscribers that the brand felt would be most interested in learning more about this all-new model. “We had these awesome digital films that we created for the 2015 Chevrolet Colorado launch and we thought, why not … put video in print,” said Jill Mida, manager-Chevrolet Truck Advertising in an interview with Ad Age. This new marketing technique was seen once before, back in 2009 when a video-in-print ad was run for CBS in an issue of Entertainment Weekly. Even so, this is still an impressive advertising ploy as it reaches consumers on two platforms by putting both print and video together in the same place. Check out the video above to see Chevy’s video-in-print advertisement for the 2015 Colorado and come by and see us here at Galles Chevrolet to learn more about this impressive pickup.  We are located at 1601 Lomas Blve NE and serve customers from Albuquerque, Los Lunas, Moriarty and Santa Fe, NM. Original Source: http://gmauthority.com/blog/2015/04/chevrolet-runs-digital-video-ads-in-print-publications-seriously/

Former Tonight Show Host Jay Leno may be best known for his comedy, but his passions extend beyond that profession to vehicles which over the years has turned into an incredible collection which he features on his YouTube Series “Jay Leno’s Garage”. For the latest episode of the series, Leno features his 1963 Corvette Stingray, which he showed off along with Mike McCluskey who restored the vehicle for him. At the beginning of the episode, the Jay discussed a little bit of the vehicle’s history and what inspired him to include this model in his collection. After, him and mike discussed what went into the restoration of this model and offered some production facts about a few of the specific features on this model when the line was designed back in 1963.  They take us on a tour of several of the exterior and interior elements and then offer a peek under the hood to explore the mechanics that run this classic model. After exploring the build and power of the 1963 Corvette, Jay and Mike then take the vehicle out for a drive to showcase how this classic Corvette handles when out on the road. While on the drive, they continue to discuss what makes this model such an iconic Corvette and so loved by car enthusiasts.  See the whole episode to learn more about this model in the video above!

Chevrolet is looking to make the Chevy Spark as desirable as a food craving with the release of new exterior color options inspired by classic foods. The Spark is already available in the delicious looking Salsa Red and Jalapeno Green, both of which will have your mouth watering for a crisp tortilla chip to dip into the mix. Now, however, the brand has added a few more tasty color options to its list of features. These new colors include Kalamata Olive and Toasted Marshmallow. “The first generation Spark’s colors allowed us to explore some fun, creative names,” said Dora Nowicki, marketing manager for the 2016 Spark. “We had an opportunity to continue this trend with the new Spark. When it came time to name new colors for the 2016 model, we brought color samples to the table and challenged our launch team to let their creativity run wild.” Nowicki has stated that while these color names may have your mouth watering that the team actually selected the names based on popular trends rather than their favorite snack foods. The Toasted Marshmallow name was meant to reflect a sense of warmth and maturity of the vehicle, while the rich color of the Kalamata was chosen to offer a expressive color that is more subdued than the vibrant Splash Blue and Lime green color options. Original Source: https://fastlane.gm.com/2015/04/09/from-the-grocery-store-to-the-highway/

For nearly eighty years, Chevrolet has been providing vehicles for businesses with a delivery service in order to help them transport their product. These trucks have helped to shape the delivery industry by providing companies with a vehicle that was specifically designed to handle the transportation of goods, rather than passengers. “Before super markets became commonplace, vendors brought produce and baked goods to the buying public in city neighborhoods and the suburbs that were beginning to sprout up across the country at that time,” said Greg Wallace, manager, General Motors Heritage Center. “The Canopy Express body type was suited for any job that needed easy access to the bed of a truck.” The first mass-produced Chevy delivery truck was the Chevrolet Canopy Pickup which was first introduced back in 1936. This model was a half-ton pickup that came with an optional canvas canopy and side-drop curtains. This model was so popular that for the first time in Chevy history, truck registrations for that year exceeded 200,000 units. The second popular model was unveiled in 1949, the Chevrolet Canopy Express. This model was available in two trim levels, the half-ton 3100 Series and the 1-ton 3800 Series. The larger of the two models offered redesigned features such as waterproof roll-up curtains that protected the products better and a low rear tailgate that allowed easier access for loading and unloading products. The most recent Chevy delivery truck is the Chevrolet City Express, which offers sellers a high quality vehicle in a more convenient size that allows for easier navigating through busy city streets. This model has an estimated payload capacity of 1,500 pounds, 122.7 cubic feet of cargo space and has an EPA estimate of up to 24 MPG city.

In honor of the official start of the 2015 Major League Baseball season Chevy recently mounted two new 2015 Chevy models to the top of the Chevrolet Fountain in Comerica park. Each year since Chevy became the official automotive sponsor of the MLB, there have been two new models mounted to the top of the massive fountain at the start of each season. For this year, the brand has selected a Velocity Yellow Corvette Z06 and a Midnight Edition Silverado to be the centerpieces of the incredible structure. The two vehicles were mounted to the fountain using a large crane through a long three-hour process. Fans who visit Comerica Park to watch the Detroit Tigers this season should be sure to look out for these two impressive vehicles mounted sky-high. “As the Official Vehicle of Major League Baseball, what better way could Chevrolet show our love of the game than by giving our vehicles a bird’s eye view of our hometown team?” asked Paul Edwards, vice president, Chevrolet marketing. We like to think of these vehicles as the Chevrolet cheering section to drive those centerfield home runs.”

In honor April Fools Day, Chevy decided to switch things up and instead of playing pranks they gave everyone the #BestDayEver! All throughout the day, Chevy engaged in Positive Prankvertising where they sent celebrities and Chevy representatives out to various locations to brighten people’s day with random surprises. All of this was done as part of the brand’s new advertising campaign to promote their new 2015 Chevy lineup and all of the “surprising” features that the 2015 models are equipped with.   "We want to surprise people to get them to rethink what they know about Chevrolet and reintroduce our lineup of award-winning cars and crossovers," Chevrolet U.S. vp of marketing Paul Edwards said. "By making it the #BestDayEver for thousands of people across the country, we want them to take notice that the brand is back in a big way."   A few of these spontaneous pranks included, real actors showing up as guests in acting classes, a Kelly Clarkson concert for pregnant women and new moms, makeovers, a puppy kissing booth, $50 gas cards and a free lunch at various locations throughout the country, just to name a few. Chevy even teamed up with the Make-A-Wish Foundation to bring one young Manchester United fan battling cancer a surprise that would make this his #BestDayEver.   Check out the videos below to see a few of these surprises! Manchester United Wish: Free Gas Card & Coke Zero with Danica Patrick: Free Lunch Surprise: Original Source: http://www.adweek.com/news/technology/chevrolet-jash-create-bestdayever-positive-prankvertising-163804

The General Motors Arlington Assembly Center recently celebrated the completion of the 10 millionth vehicle to be built at their facility. This historic vehicle was a black 2015 Chevy Suburban, a vehicle that is currently celebrating its own milestone events this year. 2015 marks the 80th anniversary of this model and the launch of the 12th generation of the Suburban line. This is truly an impressive accomplishment that this model has continued to thrive and evolve in order to continue as a popular model’s amongst car buyers. “Times have changed and America has grown beyond all imagination, but the Suburban remains a fixture for those who need the capability of a truck with maximum passenger and cargo space,” said Sandor Piszar, Chevy Trucks marketing director. In honor of this historic achievement for the Suburban, Chevy has released a timeline highlighting all 12 generations, here we have the first six for you. Generation 1 - 1935-1936: The first generation of the Suburban features a two-door body style with a half-ton chassis. This original model was called the Suburban Carryall and was powered by a 60 hp “Stovebolt” inline-six engine. Generation 2 - 1937-1940: Models from this generation were given a new exterior design complete with Art Deco cues. The horsepower capabilities of the Stovebolt also increased to 79 hp. Generation 3 - 1941-1946: As the U.S. entered WWII, the production of many vehicles was decreased and even halted in order to focus efforts into tailoring models for military use. The body style of the Suburban was among the trucks who design created inspiration for military vehicles. Generation 4 - 1947-1955: Following the war, Chevy released a new Suburban with a redesigned body-styling and increased performance capabilities. Models from this line were powered by an inline-six engine with an impressive torque rating of 174 lb.-ft. Generation 5 - 1955-1959: The models for this new generation were redesigned once again, this time giving the model a completely new look with stylist features such as the removal of running boards and the addition of a wraparound windshield. These new “second series” models were powered by the all-new Small Block V-8 engine.  This generation also marked the first introduction of the factory-installed four-wheel-drive with the NAPCO-supplied “Powr-Pak” system. Generation 6 - 1960-1966: Models from this generation received more styling updates along with a variety of additional engine options which included 283 and 327-cubic-inch versions of the Small Block V-8 and a 230-inch inline-six. We have the 2015 Chevy Suburban here at Galles Chevrolet where we serve customers from Albuquerque, Los Lunas, Moriarty or Santa Fe, NM. Set up a test drive with us today by filling

This May, Chevrolet will be hosting a special event at Belle Island where it will finally unveil the highly anticipated 2016 Chevy Camaro. The celebration will take place on May 16 and all fans are invited to attend at free admission.  The location of the event is especially significant because it is the home of the Detroit Belle Isle Grand Prix race that Chevrolet hosts each year. The Belle Island park spans an immense 982 acres, part of which will be used to set up this elaborate day-long celebration. At the event, attendees will be able to enjoy a number of exciting attractions as they eagerly await the main event. One of these attractions include a “Camaro Museum” that will offer guests a walkthrough area that features some of the brand’s most memorable models. Additional attractions include Hot-lap rides around the Belle Isle Grand Prix and a meet and greet with Chevy designers and engineers. While admission is free, pre-registration is required as people will be admitted on an allocated basis since Chevy is anticipating there to be an estimated 1,000 people attending. The brand did state that priority admission would be given to guests to anyone who has agreed to bring their personal Camaro with them.

The increasingly popular Chevy Colorado has been enhanced once more with yet another special edition trim level upgrade. This newest trim level edition is called the 2015 Colorado Z71 Trail Boss Edition and it was introduced earlier this month at the Cleveland Auto Show. This special edition model has been designed to meet the needs of off-road enthusiasts with several new and upgraded features including the Z71 off-road suspension package. “The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing an urban trail or following one to a favorite remote campground,” said Tony Johnson, Colorado marketing manager. “It gives owners the gear-carrying ability and versatility they need to venture off-road, with segment-leading efficiency and capability.” In addition to the off-road package, this model will offer a variety of other available features such as GearOn™ moveable cargo tie-down rings, cargo divider, three-inch round rocker steps, front recovery hooks, transfer case shield (on 4WD), front and rear black Chevy bowtie logos, black fender flares, G80 automatic locking rear differential, load bar, front fog lamps, 17-inch dark argent metallic painted cast-aluminum wheels, all-weather floor mats with Z71 logo, projector beam headlamps black and spray-on bed liner.

When traveling with a family, things always tend to be trickier due to the amount of extra people and baggage that tends to accompany a larger group. Therefore, Chevy fans with families to transport will be pleased to know that three different Chevy models were recently chosen as Best Family Cars for 2015. The Impala and Taho were selected by KBB.com as part of their list of 15 Best Family Cars of 2015, while the Impala and the Suburban were chosen as 2015 Best Cars for Families by U.S. News & World Report. Both organizations judged the vehicles and evaluated their ability to meet the traveling needs of families based on certain criteria. KBB.com judged the availability of comfort, safety and driving ability along with crash test scores, available features, cargo space, seating adaptability and child safety booster seat.  U.S. News & World Report based their evaluation on four main categories that included safety and reliability ratings, availability of family-friendly features, professional automotive reviews and seating and cargo volume. “Chevrolet puts families first, with cars, trucks and SUVs that provide the latest safety technologies and crash protection at a value,” said Alan Batey, senior vice president, Global Chevrolet and president, GM North America. “It’s why Chevrolet was the most-awarded car company in 2014 and is driving toward another year of strong recognition.” All three models come equipped with available Front Automatic Braking and additional crash-avoidance technologies. Additionally, the Tahoe and Suburban offer the GM-patented Safety Alert Seat.

Three different 2012 Chevy models were recently named as the Most Dependable in their segments in the J.D. Power 2015 Vehicle Dependability Study (VDS). Each year, J.D. Power conducts this study by measuring the dependability of vehicle from three model years earlier to see how they have performed during the first three years of ownership. “Chevrolet is committed to offering customers a complete lineup of vehicles that deliver great performance, design, and technology, and do it with great value,” said Brian Sweeney, U.S. vice president of Chevrolet Sales and Service. “Vehicle dependability is a large part of that value, and this prestigious award recognizes our ongoing efforts to further enhance value for our customers.” Most Dependable Chevy Models Silverado HD in the Large Heavy Duty Pickup segment Camaro in the Midsize Sporty Car segment Malibu in Midsize Car Segment

A rebuilt 1968 Chevy Camaro 427 COPO was featured on a recent episode of Jay Leno’s Garage, the YouTube series run by the famous comedian and car enthusiast. This car is special not only because of its status as a classic Chevy but because it is owned by another famous comedian and car enthusiast, Tim Allen. In the episode, Allen explains his love for this model and how he came about owning and restoring the vehicle. The two then go through the interior and exterior of Allen’s Camaro commenting on some of the custom restoration work done to the vehicle. Following the visual inspection, the funny men headed off down the road to test out the power and efficiency of this classic Camaro.